The Educated Emotion

A Full Moon, taken around midnight on August 1, 2012, several minutes after  it reached its fullest  phase. Have you ever witnessed something so breathtaking that you wanted to capture the image and share it with the world?  At the top of August, I was outside when the moon became Full. It took up the entire sky. Due to street lights and limitations with the photography (lacking proper equipment and skill), I was unable to capture the full glory of the moon. But, whenever I look back at this photograph, I am reminded not only of what I can see in the picture - but the memory of what I saw that night. Similarly, most entrepreneurs and businesses begin with a vision. But one of the key purposes of a vision, is being able to share it. If a business is unable to communicate that vision with stakeholders, prospects, and employees - the purpose is lost. Here are a few necessaries to capture that vision to share with others: Focus - In order to focus, y...

All Image and No Identity Makes Biz a Dull Subject   Most digital marketing firms help businesses develop a brand image. This is essentially working on how your market perceives you. Brand image is driven by market and company research, relies heavily on previous consumers, finding what consumers want to know, and what you have to offer. Taking the guess work out of what you do can help consumers make informed and timely purchasing decisions. “Find out who you are and do it on purpose.” ― Dolly Parton A similar form of brand marketing is via brand identity. This is getting "who you really are" across channels in a forward-thinking, strategic manner. This Spring, I am actively working on sharpening the brand identity for Les Go and Les Go Social Media Marketing and Training . I have shied away from heavy-handed branding because I am a creative and want to allow room to evolve. I love technology, I have mastered marketing with over...