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Showing posts with the label relationship marketing

Blogging After a Social Breakup

A social breakup is when social media followers decide, for whatever reason, they are tired of following you or your brand. Top reasons for social breakups include too much length of time between posts, hyper posting (posting too many times for the social media tool you are using), inconsistency, too much selling, or sometimes the honeymoon period (giveaways, initial excitement, or novelty) is just over. Do All Blogs Go to Heaven? A couple years ago I started to see a decline in my blog reader engagement .  Unlike the 95% of bloggers who give up on their blogs, I knew what to do.  After all, I have been blogging for almost 15 years.  I simply wasn't doing it. I was spreading myself too thin, disorganized, and to be honest...a bit bored/burnt out. Here we are two years later. With the new addition to the family (shown below), I have less time than ever. So, why in the heck would I decide to rebirth a blog? Good question. There is a lot of research on ...

Remember Your Dream

MLK Day is not a holiday for slackers. The Martin Luther King Day of Service was created to honor the legacy of Dr. Martin Luther King Jr. through reflection and service. Instead of blogging last Monday morning, I used that time to reflect and have meaningful discussion with my son about some of the lesser known allies to the civil rights movement such as Bill Cosby, Harry Belafonte , and Charlton Heston.  In addition, this entire month I have been revisiting my current projects to see how they aligned with my overall goals. Last week, I reflected on the reasons why I constructed this blog . I have a blog that deals with personal and professional development. I have a poetry blog...well, because I'm a poet. But, this blog is the one I chose to associate with my business . The Educated Emotion debuted on December 1, 2011 and has several meanings, both personal and professional.  On a personal level, it was to capture and communicate what I have learned and continue...