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Good Morning Sunshine

In general, entrepreneurs and small business owners tend to practice healthier lifestyles. That may be because many entrepreneurs understand that losing time or illness can hurt business. Still, that healthy lifestyle is not the reality for many startups or female entrepreneurs who tend to have increased demands on time and unique challenges that can leave them depleted. Fresh and New Spring is a good time to think about beginning a new project or starting over , and Monday is a good time to begin a new project. But, most small business owners do not have a clean break between work and play, week and weekend. Friday is not the jubilant release and Monday morning does not always bring the refreshed promise that we see and hear around us.   However, each morning is actually a new opportunity to start again. Whether you practice yoga, journal, exercise on the treadmill, or just still -- find some time to rejuvenate this morning so that you can have enough of you left at...

How Monday Mornings Can Kill Business

Monday mornings come every week; they are just crazy like that. But, did you know that they can kill productivity for the entire week? I didn't know that either -- until I reached the end of my first year in business and realized much of my year had been just a string of bad Monday Mornings . Here are four things I learned over the course of my first year: It Was The Night Before Monday and All Through the House..  Whether you have 3 hours or 15 minutes, a little preparation on Sunday evening can help in big ways on Monday morning. For me, that is often just 15 minutes creating a to-do list or journaling. Laurita Thomas, who is the associate vice president and chief human resource officer at the University of Michigan, spent several hours each Sunday in her office, preparing for the week ahead for the first few years in her position. "I don't do that anymore" said Thomas, "but I do spend time each Sunday evening preparing for the week." Schedule ...

Facebook: Beyond the Likes

#TipTuesday #TechTuesdays You may have noticed that the number of followers have decreased for your Facebook Brand Page. That is because after March 12, Facebook began purging all inactive accounts. Likes that you obtained through paid advertising or from years ago may be connected to inactive accounts. It makes sense. But, it's also discouraging if you are trying to build your followers. Before you despair, remember that everyone is basically in the same boat. Getting your numbers back up may not happen as quickly as it has in the past, but it is still simple as 1 2 3. #lesgosocial 1. Invite friends. It has probably been a few months or years since you have invited people from your personal friend list to Like your Facebook page. 2. If you are responsible for social media for your business or organization, adjust your success metrics to match what Facebook insights are telling you..beyond the Likes. 3. Love the one you're with: Encourage engagement with existing ...

The Secret Love Triangle - Art, Community, and Small Biz

Ann Arbor, Michigan has made it to the top of many lists as the best place to live for women, bicyclists, and even dating. Recently, Ann Arbor has made it to the top of a not-so-noble list: The Laziest Cities list.  My first reaction was that of disbelief. But, then I read how the list was derived. For instance, locals like to begin their day at an average time of 8:17 a.m., which is later than most cities in the United States. My guess is that Ann Arbor's appearance on this list is a byproduct for some of the other lists it has topped. Locals like to carpool, bike, walk, and jog to work. Also, there is a lot of support for the arts. Between 2004 and 2005 I witnessed thousands of people lose their jobs and careers after a major pharmaceutical company left town. The estimated loss to the local arts community was nearly $400,000. This is a combination of the loss in funding directly given by the company as well as the decrease in highly paid professionals with time and...

Les Go Social Podcast Interview - The Secret Ingredient

Photo By Dwight Burdette [ CC-BY-3.0 ],  via Wikimedia Commons I was recently interviewed by Christy Haussler, of Brick and Mortar Reporter , for my first podcast ever. The notes are posted on her page , but to hear what I think is the single-most ingredient to a successful social media marketing plan, listen here  and post it in the comments (and there just may be a little reward in store for doing so): Post by Brick and Mortar Reporter Podcast .

Remember Your Dream

MLK Day is not a holiday for slackers. The Martin Luther King Day of Service was created to honor the legacy of Dr. Martin Luther King Jr. through reflection and service. Instead of blogging last Monday morning, I used that time to reflect and have meaningful discussion with my son about some of the lesser known allies to the civil rights movement such as Bill Cosby, Harry Belafonte , and Charlton Heston.  In addition, this entire month I have been revisiting my current projects to see how they aligned with my overall goals. Last week, I reflected on the reasons why I constructed this blog . I have a blog that deals with personal and professional development. I have a poetry blog...well, because I'm a poet. But, this blog is the one I chose to associate with my business . The Educated Emotion debuted on December 1, 2011 and has several meanings, both personal and professional.  On a personal level, it was to capture and communicate what I have learned and continue...

Take Care of Home First

Friday will be my first day "officially" working in 2014, as I wanted a day to get my household back to normal before I start to push forward with professional goals for the New Year. A few weeks ago, I joined an effort to shed some light on local businesses through Shop Small Saturday, Buy Local Week, and Pinterest's Hometown Pins Competition. In an effort to be globally competitive and create a sustainable earth, sometimes we forget one of our first lessons: take care of home. The holiday season, and the sense of community we experienced, was a great reminder of how much buying power we each have every day. One of my "resolutions" is to patronize businesses that invest in the community I live whenever possible. Before I was an entrepreneur, I was a writer. So, I thought it'd be fitting to focus on my favorite writing spots in my hometown for my submission to Pinterest. Below, are my 2014 Picks for the best places to write in Ann Arbor. http:...

Buying Local is More Than Purchasing Power

Nicola's Books in Ann Arbor, poster made for Giving Tuesday, Cafe Ollie's in Ypsilanti, Santa and 3-y-old Judah in Depot Town, Kolossos Printing  in Ann Arbor, and Bookbound of Ann Arbor. In a conversation with the founder of DishFish , Joel Vergun, he said something that really stuck out to me as a community enthusiast. He likened the support of small businesses to a cause that you you would normally associate with a nonprofit. "We see helping small businesses in the community as a worthy cause," said Vergun.   In the collage above, I captured a few locally owned and operated businesses and organizations that I patronized this year. In the top row f rom left to right:  Mashup of an evening with poet Nikki Giovanni at Nicola's Books in Ann Arbor, a poster for my first year serving in the role of a social media ambassador for Giving Tuesday, In the bottom row, from left to right:  Danielle Teachout, co-owner at Cafe Ollie's in Ypsilanti, ser...

Three Lessons on Social Media From Dick Clark

ORIGINALLY PUBLISHED IN APRIL, 2012. REST IN PEACE... Three Lessons on Social Media From Dick Clark   Three Farmers and Two Geese Dick Clark spent over 60 years in numerous memorable roles from radio to music to television. One of the roles that he is less noted for is entrepreneur; some of Clark's biggest marks on the industry were actually ones he created. Dick Clark was always the 'cool kid'. He wanted to be a part of what was new. In fact, he said that he wished he had been a little younger when the Internet takeover began.  In an 1999 interview  with James Moll, Clark was asked "How do you describe the start to your professional career?" Clark responded with a story of his first job in the mailroom of a radio station. In the mornings he would sit with disc jockey, Danny Fusco and give the weather forecast for the rural radio network, assuming that no one was listening. But when Clark started performing as if someone was listening, t...

Thanksgiving is a Mindset

I wish you all a wonderful day, filled with gratitude, joy, and Thanksgiving. When I think about everything good and positive in my life, I can't help but to think of all the good  and positive people that I have come in contact with this year. I have been the beneficiary of many wise people, great clients, and advisers, and that is very humbling. There really is noone that does it alone. As we get ready for Black Friday, Small Business Saturday, and Cyber Monday - here are 3 quick quotes and reminders from entrepreneurs, celebs and business owners that all businesses should remember to help us stay in the spirit of Thanksgiving: 1.  "Customers don't need us, we need them,"  Fred Meijer.  (via Facebook) 2. "If it weren't for you, I wouldn't be able to help people in need. You're all apart of it, and I'm so grateful. Happy Thanksgiving." ~— Ellen DeGeneres (@TheEllenShow) November 22, 2012  (via Twitter) 3.  "Thanksgiving is a mi...

Cyberspace Can Be a Clear Blue Sky

This story of Sky Blue Pink was told by Mashable's Brian Anthony Hernandez I like to think of cyberspace as a clear blue sky - with the capability to be warm or cold. It only takes a few moments reading comments after a popular news article, to see how cold cyberspace can be. But to be fair, many have also been recipients of kind and meaningful gestures in cyberspace as well. One of the most recent warm moments in cyberspace was when more than 3500 people from over 100 countries participated in an online campaign , #skybluepink. The campaign was launched by Brandon Curtis with the simple goal of adorning the walls of his dying father. His father was able to enjoy the beautiful pink and blue skies before he passed away. As a small business owner, you may not have the next viral video on your hands. However, you can set the temperature for your social media with your online campaigns. If you frequently have Negative Nelly's taking over your comments, it might be time to ...

Scale Back to Scale Up

This month, my business turned one year old.  When I look back at my original business plan, I am awed at the goals I had. Several months in, I found myself frustrated working 10 to 12 hours, 7 days a week with little to no profits. I went to a business advisor and she said "why don't you employ the same philosophy you have for small business in your own operations." That piece of advice was a huge turning point for me. I scaled back my operations and am slowly re-integrating one thing at a time. By scaling back on my own goals and operations, I am able to spend more time with each client, learning throughout the process with smaller, smarter goals. Today, Deb Nystrom and I are hosting a free free webinar on Google + from 1 to 2 p.m. as part of the Social Media Week festivities. Please join us by signing up with the eventbrite link by 12:30 p.m. Eastern Standard Time or via email at Leslie [at] LesGo4It.com. Event registration for Scale Back to Scale Up Your Sma...

The Biggest Obstacle with New Technology

For small business owners and technology users, integrating new technology can seem daunting. Some people resist the idea of learning something new, and it's not uncommon to hear employees say, "We already have a system that works." Of course you already have a system — it's a question of whether that system works well, or whether it can be improved. Employee Buy-In Even more than fear of new technology, the biggest challenge for many large corporations is employee attitudes about change. Fourty-four percent of CEOs cite employee resistance to change as their top obstacle in adapting new technology . Drop the Decision to Adopt New Technology on Employees in an Email. Many large corporations deliver major changes to employees with an email to their supervisors, followed by a condensed version to their subordinates. This does nothing to address employees' feelings of being undervalued or their anxiety about performing well with the new technology. ...

Monday Monday - 3 Ways to Beat the Mondays

There is no getting around it! Monday, with its 700 emails and malfunctioning alarm clock, comes every week. According to a recent study, the average worker is only productive about 3 1/2 hours each Monday. That means at least 5 hours each week employees are paid for complaining about Monday, traffic jams, running kids to school after they missed the bus, locked car keys, eating out after leaving lunch on the counter, stressing out about starting the week, anxiety, head and stomach distress. There is even a 20% increased risk of having a heart attack on a Monday! Even as an entrepreneur with a home office, I still fall prey to the dozens of unplanned distractions each week that all seem to occur on Monday. To help you get through this Monday, and the 32 Mondays left in the year, I have a couple ways to help you be more productive on Mondays. Preparation - I was sick this past weekend. Consequently, my mom and a friend brought me lunch and dinner, respectively, yesterday....