The Educated Emotion

Monday mornings come every week; they are just crazy like that. But, did you know that they can kill productivity for the entire week? I didn't know that either -- until I reached the end of my first year in business and realized much of my year had been just a string of bad Monday Mornings . Here are four things I learned over the course of my first year: It Was The Night Before Monday and All Through the House..  Whether you have 3 hours or 15 minutes, a little preparation on Sunday evening can help in big ways on Monday morning. For me, that is often just 15 minutes creating a to-do list or journaling. Laurita Thomas, who is the associate vice president and chief human resource officer at the University of Michigan, spent several hours each Sunday in her office, preparing for the week ahead for the first few years in her position. "I don't do that anymore" said Thomas, "but I do spend time each Sunday evening preparing for the week." Schedule ...

#TipTuesday #TechTuesdays You may have noticed that the number of followers have decreased for your Facebook Brand Page. That is because after March 12, Facebook began purging all inactive accounts. Likes that you obtained through paid advertising or from years ago may be connected to inactive accounts. It makes sense. But, it's also discouraging if you are trying to build your followers. Before you despair, remember that everyone is basically in the same boat. Getting your numbers back up may not happen as quickly as it has in the past, but it is still simple as 1 2 3. #lesgosocial 1. Invite friends. It has probably been a few months or years since you have invited people from your personal friend list to Like your Facebook page. 2. If you are responsible for social media for your business or organization, adjust your success metrics to match what Facebook insights are telling you..beyond the Likes. 3. Love the one you're with: Encourage engagement with existing ...

Good News! Social media does not have to be boring and ineffective to still maintain professionalism.  Many organizations have started to get hop by adding cute photos, taglines, humor, and video. But, a thousand likes on your pictures of cats in cute hats won't necessarily translate into new paying customers or increased awareness for your organization. Below are twelve ways to begin to strike a balance in communicating effectively and professionally the key parts of yourself, brand, or organization. This list comes from years of seeing people and organizations struggle with keeping their online presence professional, yet engaging and effective. This presentation was created for the University of Michigan's Center for the Education of Women hosted its 33rd Women of Color Taskforce Career Conference, one of the oldest and largest career conferences for the University. We were happy to be a part of this day of learning with the session Communicating Professionally and Effect...

All Image and No Identity Makes Biz a Dull Subject   Most digital marketing firms help businesses develop a brand image. This is essentially working on how your market perceives you. Brand image is driven by market and company research, relies heavily on previous consumers, finding what consumers want to know, and what you have to offer. Taking the guess work out of what you do can help consumers make informed and timely purchasing decisions. “Find out who you are and do it on purpose.” ― Dolly Parton A similar form of brand marketing is via brand identity. This is getting "who you really are" across channels in a forward-thinking, strategic manner. This Spring, I am actively working on sharpening the brand identity for Les Go and Les Go Social Media Marketing and Training . I have shied away from heavy-handed branding because I am a creative and want to allow room to evolve. I love technology, I have mastered marketing with over...

Do you remember when you knew it all? When you had an answer for everything and everyone? If so, you probably recall that you were somewhere between the ages of 13 and 25. By the time you hit your 30's you realize that you know almost nothing - that this universe is much bigger than the human brain. As an adult, each day you are faced with more to learn, to know. As marketing professionals, it is important to make sure that you have knowledge and skill but wisdom to use them effectively. You may be "all tech" but that doesn't mean your customers are. Understanding your audience is as important as understanding your product or service.