The Educated Emotion

*originally posted on April 18, 2012 Three Farmers and Two Geese Today the entertainment industry lost one of its greatest contributors, Dick Clark. He spent over 60 years in numerous memorable roles from radio to music to television. One of the roles that he is less noted for is entrepreneur; some of Clark's biggest marks on the industry were actually ones he created. Dick Clark was always the 'cool kid'. He wanted to be a part of what was new. In fact, he said that he wished he had been a little younger when the Internet takeover began.  In an 1999 interview  with James Moll, Clark was asked "How do you describe the start to your professional career?" Clark responded with a story of his first job in the mailroom of a radio station. In the mornings he would sit with disc jockey, Danny Fusco and give the weather forecast for the rural radio network, assuming that no one was listening. But when Clark started performing as if someone was listening, that...

C'mon! Let's put the 'social' back into social media week! #SMW2017 Please note: Comments can be made directly underneath each blog post. Any Comments made previously, via Google +, will no longer show up under blog posts.

#TechTuesdays #TuesdayTip Free Ninety Nine! Doesn't it sound good? Oh boy! Two FREE roundtrip airline tickets to wherever you wish. All just because you just happened to be on Facebook at the right time, connected to the right friend. Have you seen an ad or been tagged on an ad like the one below on your Facebook timeline? I hate to break this to you...but it is a scam. Perhaps you received something like this in your email inbox? Examples:   [Collected via e-mail, November 2011] Receive 2 FREE Southwest Airline Tickets Today! [URL elided] For a limited time you can receive  2 FREE  Southwest Airline Tickets good for any travel within the USA! Don't wait, this is a one time free gift offered just in time for the Holidays! [Collected via e-mail, October 2012] Planning for the holidays? Lucky you! Southwest Airlines is sending out thousands of complimentary flight vouchers to current Facebook users! To get yours, fly by [URL elided] to foll...

Les Go Social Super Cyber Events   Buy today and get 40% off Constant Contact for 3 months. This is your chance to get an amazing deal, plus all the tools you need to connect with customers and grow your business like never before. 4 days only. Ends at midnight, Thursday Dec 4. Don't wait! #ShopSmallSaturday #SmallBusinessSaturday #CyberMonday #WorldAIDSDay #GivingTuesday #ventureLOCAL #EOHPoetry #lesgosocial As you have probably noticed, each of these newsletters will generally start with a set of hashtags. These hashtags are trending topics and have information indexed on all platforms that support hashtags. For instance, today is Worlds AIDS Day as well as Cyber Monday.  Tomorrow is Giving Tuesday, the day dedicated to our non profit sec...

ORIGINALLY PUBLISHED IN APRIL, 2012. REST IN PEACE... Three Lessons on Social Media From Dick Clark   Three Farmers and Two Geese Dick Clark spent over 60 years in numerous memorable roles from radio to music to television. One of the roles that he is less noted for is entrepreneur; some of Clark's biggest marks on the industry were actually ones he created. Dick Clark was always the 'cool kid'. He wanted to be a part of what was new. In fact, he said that he wished he had been a little younger when the Internet takeover began.  In an 1999 interview  with James Moll, Clark was asked "How do you describe the start to your professional career?" Clark responded with a story of his first job in the mailroom of a radio station. In the mornings he would sit with disc jockey, Danny Fusco and give the weather forecast for the rural radio network, assuming that no one was listening. But when Clark started performing as if someone was listening, t...

All Image and No Identity Makes Biz a Dull Subject   Most digital marketing firms help businesses develop a brand image. This is essentially working on how your market perceives you. Brand image is driven by market and company research, relies heavily on previous consumers, finding what consumers want to know, and what you have to offer. Taking the guess work out of what you do can help consumers make informed and timely purchasing decisions. “Find out who you are and do it on purpose.” ― Dolly Parton A similar form of brand marketing is via brand identity. This is getting "who you really are" across channels in a forward-thinking, strategic manner. This Spring, I am actively working on sharpening the brand identity for Les Go and Les Go Social Media Marketing and Training . I have shied away from heavy-handed branding because I am a creative and want to allow room to evolve. I love technology, I have mastered marketing with over...