Skip to main content

Posts

Showing posts with the label nonprofits

Facebook: Beyond the Likes

#TipTuesday #TechTuesdays You may have noticed that the number of followers have decreased for your Facebook Brand Page. That is because after March 12, Facebook began purging all inactive accounts. Likes that you obtained through paid advertising or from years ago may be connected to inactive accounts. It makes sense. But, it's also discouraging if you are trying to build your followers. Before you despair, remember that everyone is basically in the same boat. Getting your numbers back up may not happen as quickly as it has in the past, but it is still simple as 1 2 3. #lesgosocial 1. Invite friends. It has probably been a few months or years since you have invited people from your personal friend list to Like your Facebook page. 2. If you are responsible for social media for your business or organization, adjust your success metrics to match what Facebook insights are telling you..beyond the Likes. 3. Love the one you're with: Encourage engagement with existing ...

Don't Forget to Give a 'Shout Out'

Les Go Social Tip of the Week, shared with Aquarius Press and Willow Books newsletter. The advertisement above is a sneak preview of the tips you will find when you join my newsletter  to be relaunched in 2014.  Nobody is immune to the ills in society that can surface on social media, but there are many more benefits than risks. One way, is to give the places, vendors, stores, artists, nonprofits, and restaurants a shout out. If you don't know what a shout out is, I will explain. Back in my hey day (mid 90s and early 2000s), there was time each evening that my favorite Detroit radio DJ would allow people to call in and request a song and mention a name of a family member, friend, or business. It would sound something like this, "Hi, my name is George and I would like to request Butterflies by Michael Jackson. I also wanna give a shout out to my One Touch Barber Shop and Salon on 7 Mile." It was a simple gesture, but I remember making decisions on places to eat or...