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Showing posts from February, 2012

Race, Sex, Age and Religion in the Workplace

Somewhere in the movement to stop discriminating against people based on things such as race, sex, age, and religion we are losing the ability to embrace our differences. All businesses should have an understanding of who and what is represented in their staff and client groups. By placing yourself in the shoes of each group represented, you increase your ability to reach new and different markets. I live in a multi-ethnic city and I have learned from many cultures. I think each ethnicity and race has something to offer. I can see myself as a white woman, a black woman, a white man, a black man, a chinese woman, a turkish woman, a pakistanian woman, an italian woman, an irishman, a woman in the congo of Africa walking each morning to get water for her family hoping she doesn't get raped but later seeing her child grow up and come to the united states and receive education and money that he brings back to her and other villagers different times I can see myself in all peopl

Celebrate Your Talent

How can the success of someone who won 415 awards, including 6 Grammy's, be in question?  In a hundred years, someone can listen to a song from Whitney and be encouraged, find enjoyment, and learn from one of her performances. Life, love, and details of the human experience are in each note. As fans and loved ones mourn the life and voice of Whitney Houston , thousands of gossip pieces are being published each hour. Whether someone derives energy and motivation from her life and victories or  condemns and laments her slow-motion death and struggles is clearly a choice. Although it is difficult to fathom why anyone would choose the former, we see people make that choice everyday. Outcomes-Based Assessments Don't (Always) Reflect Loyalty and Consistency In business, assessments are primarily outcomes-based. E specially in technology, interest and activity is heavily centered on staying ahead, being first, knowing what's new. It is easy to get caught up in knowing and doi

Life and Marketing: Nobody Likes a Know-it-All

Do you remember when you knew it all? When you had an answer for everything and everyone? If so, you probably recall that you were somewhere between the ages of 13 and 25. By the time you hit your 30's you realize that you know almost nothing - that this universe is much bigger than the human brain. As an adult, each day you are faced with more to learn, to know. As marketing professionals, it is important to make sure that you have knowledge and skill but wisdom to use them effectively. You may be "all tech" but that doesn't mean your customers are. Understanding your audience is as important as understanding your product or service.