The Educated Emotion

Do you remember when you knew it all? When you had an answer for everything and everyone? If so, you probably recall that you were somewhere between the ages of 13 and 25. By the time you hit your 30's you realize that you know almost nothing - that this universe is much bigger than the human brain. As an adult, each day you are faced with more to learn, to know. As marketing professionals, it is important to make sure that you have knowledge and skill but wisdom to use them effectively. You may be "all tech" but that doesn't mean your customers are. Understanding your audience is as important as understanding your product or service.