All Image and No Identity Makes Biz a Dull Subject Most digital marketing firms help businesses develop a brand image. This is essentially working on how your market perceives you. Brand image is driven by market and company research, relies heavily on previous consumers, finding what consumers want to know, and what you have to offer. Taking the guess work out of what you do can help consumers make informed and timely purchasing decisions. “Find out who you are and do it on purpose.” ― Dolly Parton A similar form of brand marketing is via brand identity. This is getting "who you really are" across channels in a forward-thinking, strategic manner. This Spring, I am actively working on sharpening the brand identity for Les Go and Les Go Social Media Marketing and Training . I have shied away from heavy-handed branding because I am a creative and want to allow room to evolve. I love technology, I have mastered marketing with over...
"It is the emotion which drives the intelligence forward in spite of obstacles" - Henri Bergson In addition to social media, this blog aims to help readers Learn, strengthen, and increase the emotional and spiritual intelligence on an individual and brand level! I feed off of others so I hope to hear about you, your successes, and challenges as well as anything you would like to see discussed.