Who's your favorite hero? Is it Superman? Or, someone more like Clark Kent (faithful and hardworking). For all the names you just rattled off inside your head, I know one that probably didn't come up: your own. It'd be pretty silly, in fact.
Imagine you are at a networking event and the introductory question for the ice breaker exercise was "name a hero". Can you imagine the reaction you would receive if you answered, "me, I am my hero."? If we are on the same page right now, think about your online communication. Who is the hero every morning on your Facebook post? Are your connections sinking and drowning in a stream of self-praise on Linked In? Who is the real winner of your so-called customer appreciation? If your fans are not the true heroes for most of your online communication, you might be losing fans and customers at the same time.
No worries, however. It is very easy to slip into a "me" focus as you try to express your unique value. If the hero in your social media is not your followers, it is an easy fix.
1. Be specific Choose one thing about your clients or followers that you want to highlight as hero-like.
2. Create a need for a hero Heroes must have a task where their abilities can shine. Followers can answer trivia, offer suggestions, vote a new design up or down. I'm not talking formal surveys here--just quick real time responses.
3.One hero at a time Choose one person or organization to highlight at a time. Hope this helps you shed some light on your true heroes!
Have a greatly week,
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