The Educated Emotion

Gotcha! There is no poetry tax (yet). This was my first year adding self-employment income to my tax preparation. The IRS estimates that small business owners spend about 13 hours preparing taxes. That includes times spent collecting and compiling receipts, reading up on new tax codes and laws, as well as actual preparation time. I did not log my time, but I am pretty sure I spent about double that amount of time preparing. Now that I have e-filed and my peers are running around on tax day, I can breathe again. And, by personality, if I am breathing I am smiling. So, in lieu of Annual Poetry Month and Tax Day , I thought I might share a few of my favorite tax poems: The Eiffel Tower is the Empire State  Building after taxes. Anonymous. In "Thoughts on the Business of Life, Forbes, 12/29/97. The more you earn, the less you keep, And now I lay me down to sleep. I pray the Lord my soul to take, If the tax collector hasn't got it before I wake. Ogden N...

You reap what you sow....eventually. This, in a nutshell, is what keeps me motivated and dedicated to success. I believe that I will be rewarded proportional to the amount of work I do. Unfortunately in today's society we've started to glorify instant gratification like overnight celebrities, 'get rich quick' schemes, and 6 Minute Abs. We've engrained these ideas into our heads and now, if we don't see results instantly, we're not doing it 'right'. As sole founder and developer of Hooopla, I was immediately successful with the 1st release of Hooopla for Android , but what is success ? Success is progress. “Success is the progressive realization of a worthy ideal,” Earl Nightingale said. If I have a worthwhile dream and I'm progressing toward this dream, I am successful. My goal is to make fun spontaneous and, even with Hooopla 1.0, I was one step closer to making that a reality. Excellence is a journey, not a destination...

All Image and No Identity Makes Biz a Dull Subject   Most digital marketing firms help businesses develop a brand image. This is essentially working on how your market perceives you. Brand image is driven by market and company research, relies heavily on previous consumers, finding what consumers want to know, and what you have to offer. Taking the guess work out of what you do can help consumers make informed and timely purchasing decisions. “Find out who you are and do it on purpose.” ― Dolly Parton A similar form of brand marketing is via brand identity. This is getting "who you really are" across channels in a forward-thinking, strategic manner. This Spring, I am actively working on sharpening the brand identity for Les Go and Les Go Social Media Marketing and Training . I have shied away from heavy-handed branding because I am a creative and want to allow room to evolve. I love technology, I have mastered marketing with over...