Skip to main content

Is There Room for Impulse in Business Decision-Making?

Please note: Comments can be made directly underneath each blog post. Any Comments made previously, via Google +, will no longer show up under blog posts.''

If you have a pulse, at some point you have done something on impulse. Recently, tennis player Svetlana Kuznetsova cut her hair during a match before returning and winning the match. I don't know the details surrounding the emergency haircut, but definitely looked like an impulsive decision at its finest.



In art and sports, spontaneity and split-second decison-making are often encouraged. In the business world, not so much. If you are starting a business, own a business, or even work in a business --you probably have plenty of cautionary tales of impulsive decisions gone wrong. The six-figure-earning account executive who got into a fist fight with a co-worker, the business owner who built an expense around money not yet earned, the employee who leaves a passive-aggressive (or just plain aggressive) note on the refrigerator, or the elected official with the insensitive tweet. All true stories of decisions that were so irresistible in the moment that the person curved their entire trajectory.

Darrin-Stevens-Bewitched-Pouring-Coffee-Working
Darrin Stevens working on a campaign
Although we are more familiar with the cautionary tales of impulse gone wrong in the business arena, there are a host of examples of when it goes right. I am reminded of my very first marketing mentors: Darrin and Samantha Stevens (Bewitched).  Much of the ongoing plot of the popular sitcom was built around the hard-working mortal, Darrin Stevens, who would inevitably be plugging away on a high-stakes marketing campaign when some sort of witch-related catastrophe would develop around his magical wife, Samantha. Witches, warlocks, incantations, and spells did not come close to the biggest trick (or treat) of the show: Samantha would seamlessly come up with an instinctive and innovative way to wow the clients Darrin and his two-faced boss Larry had been working weeks on. In hindsight, it was not magic; Samantha, as a mother and housewife, was a member of the target audience for many of the products Darrin was trying to market.

Now that I have grown up (a little) and learned (a little), I realize that the business - especially marketing--has to have a balance of strategy and spontaneity. In technology, we see it all the time: carefully planned new product launches are tempered with relatively quick decisions to acquire or sell products. When Facebook bought Instagram from Kevin Systrom for one billion dollars, it broke the internet. In hindsight, it was a good move but at the time it seemed too risky.

I don't recommend making any billion dollar decisions on the fly. However, I think there is a bit of room for impulse in the business decision-making process. What say ye?

Have a Happy,

Leslie
Please Comment Below or Tweet Me at @lesgo4it


Comments

Popular posts from this blog

Inspiration for Entrepreneurs via the Olympics

With the help of Social Media, we are all surrounded by discussion about the Olympics! The only people talking online about the Olympics more than the United States are Great Britain and Australia. The media has been struggling to keep up with all the news, controversy, and highlights. 

Recently, one of my clients pointed out to me that there are a lot more competitions in the Olympics than he was privy to via his local television networks or newspaper. Out of curiosity, I looked it up and found that there were some 36 competitions with everything from Beach Volleyball to Shooting.

It would be nice if there was more time and attention afforded to some of the other sports represented at . There are some really talented and dedicated folks competing. It is inconceivable how much they all sacrifice to participate. It is inspirational to me even before execution or finding out who wins...just the mere concept of giving up everything within your comfort zone to step out on faith and do somet…

Media Release: Mom Genius Helps College Bound Students

Press Release _________________________________________________________________________
“Genius” Mom Launches New Campaign To Help College-Bound Students To ‘Up Your Game’ With Your Writing
ANN ARBOR, MI / (May 11, 2017)Essay Coaching is announcing the launch of Up Your Game With Your Writing – a tutoring, mentoring, and education campaign designed to help both students and parents reduce the family stress involved with the college admissions essay process.
Because teenagers and young parents are so busy, the campaign includes numerous quick and free elements, including a new information and resource hub at www.essaycoaching.com, FREE original college essay quizzes as seen on WXYZ-TV, college essay readiness training for students and parents, private coaching packages, a new Twitter channel with weekly writing tips at @debmerion and new book due out in 2018.
The first workshop is May 16, 2017, from 7-8:30 pm. in Saline. Students and/or parents will receive handouts, samples of winning …

SOCIAL Media Week

C'mon! Let's put the 'social' back into social media week!

#SMW2017




Please note: Comments can be made directly underneath each blog post. Any Comments made previously, via Google +, will no longer show up under blog posts.