Skip to main content

Is There Room for Impulse in Business Decision-Making?

Please note: Comments can be made directly underneath each blog post. Any Comments made previously, via Google +, will no longer show up under blog posts.''

If you have a pulse, at some point you have done something on impulse. Recently, tennis player Svetlana Kuznetsova cut her hair during a match before returning and winning the match. I don't know the details surrounding the emergency haircut, but definitely looked like an impulsive decision at its finest.

In art and sports, spontaneity and split-second decison-making are often encouraged. In the business world, not so much. If you are starting a business, own a business, or even work in a business --you probably have plenty of cautionary tales of impulsive decisions gone wrong. The six-figure-earning account executive who got into a fist fight with a co-worker, the business owner who built an expense around money not yet earned, the employee who leaves a passive-aggressive (or just plain aggressive) note on the refrigerator, or the elected official with the insensitive tweet. All true stories of decisions that were so irresistible in the moment that the person curved their entire trajectory.

Darrin Stevens working on a campaign
Although we are more familiar with the cautionary tales of impulse gone wrong in the business arena, there are a host of examples of when it goes right. I am reminded of my very first marketing mentors: Darrin and Samantha Stevens (Bewitched).  Much of the ongoing plot of the popular sitcom was built around the hard-working mortal, Darrin Stevens, who would inevitably be plugging away on a high-stakes marketing campaign when some sort of witch-related catastrophe would develop around his magical wife, Samantha. Witches, warlocks, incantations, and spells did not come close to the biggest trick (or treat) of the show: Samantha would seamlessly come up with an instinctive and innovative way to wow the clients Darrin and his two-faced boss Larry had been working weeks on. In hindsight, it was not magic; Samantha, as a mother and housewife, was a member of the target audience for many of the products Darrin was trying to market.

Now that I have grown up (a little) and learned (a little), I realize that the business - especially marketing--has to have a balance of strategy and spontaneity. In technology, we see it all the time: carefully planned new product launches are tempered with relatively quick decisions to acquire or sell products. When Facebook bought Instagram from Kevin Systrom for one billion dollars, it broke the internet. In hindsight, it was a good move but at the time it seemed too risky.

I don't recommend making any billion dollar decisions on the fly. However, I think there is a bit of room for impulse in the business decision-making process. What say ye?

Have a Happy,

Please Comment Below or Tweet Me at @lesgo4it


Popular posts from this blog

Blogging After a Social Breakup

A social breakup is when social media followers decide, for whatever reason, they are tired of following you or your brand. Top reasons for social breakups include too much length of time between posts, hyper posting (posting too many times for the social media tool you are using), inconsistency, too much selling, or sometimes the honeymoon period (giveaways, initial excitement, or novelty) is just over.
Do All Blogs Go to Heaven?
A couple years ago I started to see a decline in my blog reader engagement.  Unlike the 95% of bloggers who give up on their blogs, I knew what to do. After all, I have been blogging for almost 15 years. I simply wasn't doing it. I was spreading myself too thin, disorganized, and to be honest...a bit bored/burnt out.
Here we are two years later. With the new addition to the family (shown below), I have less time than ever. So, why in the heck would I decide to rebirth a blog? Good question. There is a lot of research on the increase in inbound traffic f…

Happy Sweetest Day!