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The Purpose of a Vision


A Full Moon, taken around midnight on August 1, 2012,
several minutes after  it reached its fullest  phase.

Have you ever witnessed something so breathtaking that you wanted to capture the image and share it with the world?  At the top of August, I was outside when the moon became Full. It took up the entire sky. Due to street lights and limitations with the photography (lacking proper equipment and skill), I was unable to capture the full glory of the moon. But, whenever I look back at this photograph, I am reminded not only of what I can see in the picture - but the memory of what I saw that night. Similarly, most entrepreneurs and businesses begin with a vision. But one of the key purposes of a vision, is being able to share it. If a business is unable to communicate that vision with stakeholders, prospects, and employees - the purpose is lost. Here are a few necessaries to capture that vision to share with others:

Focus - In order to focus, you must be still. If you move your vision, and the vision you share with others will be blurry. Many top professionals find that starting their day with private time is helpful. This can be prayer, meditation, journaling, exercising, skimming emails to get a handle on daily priorities or a combination of these. Additionally, you must understand timing. Being ready to capture that vision at the right moment is key.

The right tools - A vision cannot be captured without the right tools. Business translation? Resources! Money is a good resource to have access to - - but so are mentors, networking opportunities, information, social media, continuing education, and physical equipment. Due to the internet, finding resources, like this resource list for entrepreneurs, is easier than ever.

Skill - all the preparation in the world cannot substitute skill. Some skills and talent are innate, but most require education, training, and practice. Even after you have the skills you need to succeed, you need continuing education, continued training, and more practice to continue to succeed.

Below, is a clip of Jim Morrison sharing his vision for the future of music. He had it all: focus, the right tools and resources, formal education, training, and skill. Unfortunately, Morrison used drugs and alcohol to find his focus and place of still. This resulted in his early departure from this world. But, that doesn't take away from all the lessons he shared with the world. Truly a visionary, he was able to communicate the direction where he thought music would go.



The purpose of a vision is for the person who sees it. When the vision is coming into view, a dream begins. As the vision becomes more clear, he or she can share it and live it. It becomes real.

There are things known and things unknown and in between are the doors. ~ Jim Morrison

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