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Showing posts from July, 2016

Blogging After a Social Breakup

A social breakup is when social media followers decide, for whatever reason, they are tired of following you or your brand. Top reasons for social breakups include too much length of time between posts, hyper posting (posting too many times for the social media tool you are using), inconsistency, too much selling, or sometimes the honeymoon period (giveaways, initial excitement, or novelty) is just over.
Do All Blogs Go to Heaven?
A couple years ago I started to see a decline in my blog reader engagement.  Unlike the 95% of bloggers who give up on their blogs, I knew what to do. After all, I have been blogging for almost 15 years. I simply wasn't doing it. I was spreading myself too thin, disorganized, and to be honest...a bit bored/burnt out.
Here we are two years later. With the new addition to the family (shown below), I have less time than ever. So, why in the heck would I decide to rebirth a blog? Good question. There is a lot of research on the increase in inbound traffic f…