Skip to main content

Posts

Showing posts from June, 2014

Who is Your Hero?

Who's your favorite hero? Is it Superman? Or, someone more like Clark Kent (faithful and hardworking). For all the names you just rattled off inside your head, I know one that probably didn't come up: your own. It'd be pretty silly, in fact. 
Imagine you are at a networking event and the introductory question for the ice breaker exercise was "name a hero". Can you imagine the reaction you would receive if you answered, "me, I am my hero."? If we are on the same page right now, think about your online communication. Who is the hero every morning on your Facebook post? Are your connections sinking and drowning in a stream of self-praise on Linked In? Who is the real winner of your so-called customer appreciation? If your fans are not the true heroes for most of your online communication, you might be losing fans and customers at the same time. 



No worries, however. It is very easy to slip into a "me" focus as you try to express your unique value. …