Skip to main content

Cyberspace Can Be a Clear Blue Sky



I like to think of cyberspace as a clear blue sky - with the capability to be warm or cold. It only takes a few moments reading comments after a popular news article, to see how cold cyberspace can be. But to be fair, many have also been recipients of kind and meaningful gestures in cyberspace as well.

One of the most recent warm moments in cyberspace was when more than 3500 people from over 100 countries participated in an online campaign, #skybluepink. The campaign was launched by Brandon Curtis with the simple goal of adorning the walls of his dying father. His father was able to enjoy the beautiful pink and blue skies before he passed away.

As a small business owner, you may not have the next viral video on your hands. However, you can set the temperature for your social media with your online campaigns. If you frequently have Negative Nelly's taking over your comments, it might be time to look at your profile and how you respond to negative comments. Many times what looks negative is really a cry out to be heard. Listen to your customer or commenter and try to decipher if there is a customer service issue and whether or not it should be addressed publicly or in private. The rule of thumb in the world of journalism is to address it publicly, but solve it privately.

If customers seem leery about posting comments or don't seem to have anything positive to say, you may want to look at your profile. Generally you want a clean, professional profile that isn't too stiff. In this video taken and edited by a client, I discuss the difference. Please note - the website shown at the end should say lesgo4it.com.

Comments

Popular posts from this blog

Inspiration for Entrepreneurs via the Olympics

With the help of Social Media, we are all surrounded by discussion about the Olympics! The only people talking online about the Olympics more than the United States are Great Britain and Australia. The media has been struggling to keep up with all the news, controversy, and highlights. 

Recently, one of my clients pointed out to me that there are a lot more competitions in the Olympics than he was privy to via his local television networks or newspaper. Out of curiosity, I looked it up and found that there were some 36 competitions with everything from Beach Volleyball to Shooting.

It would be nice if there was more time and attention afforded to some of the other sports represented at . There are some really talented and dedicated folks competing. It is inconceivable how much they all sacrifice to participate. It is inspirational to me even before execution or finding out who wins...just the mere concept of giving up everything within your comfort zone to step out on faith and do somet…

Media Release: Mom Genius Helps College Bound Students

Press Release _________________________________________________________________________
“Genius” Mom Launches New Campaign To Help College-Bound Students To ‘Up Your Game’ With Your Writing
ANN ARBOR, MI / (May 11, 2017)Essay Coaching is announcing the launch of Up Your Game With Your Writing – a tutoring, mentoring, and education campaign designed to help both students and parents reduce the family stress involved with the college admissions essay process.
Because teenagers and young parents are so busy, the campaign includes numerous quick and free elements, including a new information and resource hub at www.essaycoaching.com, FREE original college essay quizzes as seen on WXYZ-TV, college essay readiness training for students and parents, private coaching packages, a new Twitter channel with weekly writing tips at @debmerion and new book due out in 2018.
The first workshop is May 16, 2017, from 7-8:30 pm. in Saline. Students and/or parents will receive handouts, samples of winning …

SOCIAL Media Week

C'mon! Let's put the 'social' back into social media week!

#SMW2017




Please note: Comments can be made directly underneath each blog post. Any Comments made previously, via Google +, will no longer show up under blog posts.